The original sales assessment

We measure sales capabilities, not personality traits

The data behind the science of sales force selection

Explore Our sales statistics,
and see how your salespeople compare for FREE


Tell Us About Your Industry

We'll show you how salespeople from your industry score

Select a sector from a list

  • 11- Agriculture, Forestry, Fishing and Hunting
  • 21- Mining, Quarrying, and Oil and Gas Extraction
  • 22- Utilities
  • 23- Construction
  • 31-33- Manufacturing
  • 42- Wholesale Trade
  • 44-45- Retail Trade
  • 48-49- Transportation and Warehousing
  • 51- Information
  • 52- Finance and Insurance
  • 53- Real Estate and Rental and Leasing
  • 54- Professional, Scientific, and Technical Services
  • 55- Management of Companies and Enterprises
  • 56- Administrative and Support and Waste Management and Remediation Services
  • 61- Educational Services
  • 62- Health Care and Social Assistance
  • 71- Arts, Entertainment, and Recreation
  • 72- Accommodation and Food Services
  • 81- Other Services (except Public Administration)
  • 92- Public Administration

Search for a sector by keyword

Need help finding your industry? Type a search term in the box above, wait for the suggestions to appear, then click the best match. We'll then automatically select the corresponding broader industry from the list to the left.

Explore and Compare Statistics on our 21 Sales Core Competencies

Selling Competencies

Sales Core Competency 1

The Hunter Competency

A salesperson’s capabilities for prospecting

Sales Core Competency 2

The Relationship Building Competency


The quality of a salesperson’s business relationships


Competency Components

Sales Core Competency 3

The Consultative Seller Competency

A salesperson’s ability to take a consultative approach to a sales opportunity and uncover the compelling reasons to buy

Sales Core Competency 4

The Selling Value Competency

A salesperson’s ability to quantify the opportunity and be the value rather than sell on price


Competency Components

The Selling Value Competency

Sales Core Competency 5

The Qualifier Competency

A salesperson’s ability to thoroughly qualify an opportunity

Sales Core Competency 6

The Presentation Approach and Context Competency

A salesperson’s ability to present the right content, to the right people at the appropriate point in time


Competency Components

The Presentation Approach and Context Competency

Sales Core Competency 7

The Closer Competency

A salesperson’s ability to get business closed on a timely basis

The Closer Competency

Competency Components

Sales Core Competency 8

The Milestone-Centric Sales Process Competency

A salesperson’s ability to follow a staged, milestone-centric sales process


Competency Components

The Milestone-Centric Sales Process Competency

Sales Core Competency 9

The CRM-Savvy Competency

A salesperson’s mastery of and discipline in using CRM


Competency Components


Sales Core Competency 10

The Mastery of Social Selling Competency

A salesperson’s effective, consistent use of LinkedIn, Twitter, and Blogging

Explore and Compare Statistics on our 21 Sales Core Competencies

Sales DNA

Sales Core Competency 11

Doesn't Need Approval

When a salesperson needs to be liked it prevents him/her from asking questions, pushing back and challenging conventional thinking

Sales Core Competency 12

Controls Emotions

A salesperson must be able to stay in the moment, not in their head, in order to use active listening skills

Sales Core Competency 13

Supportive Beliefs

A salesperson’s collection of sales beliefs that support, rather than sabotage ideal sales outcomes

Supportive Beliefs

Sales Core Competency 14

Supportive Buy Cycle

A salesperson has a supportive buy cycle when the way he/she makes a major purchase supports ideal sales outcomes

Sales Core Competency 15

Comfortable Discussing Money

A salesperson must be able to have an in-depth conversation with prospects about finances

Sales Core Competency 16

Handles Rejection

A salesperson who is rejection proof is able to recover immediately from rejection

Handles Rejection

Explore and Compare Statistics on our 21 Sales Core Competencies

The Will to Sell

Sales Core Competency 17

Desire for Success in Sales

How badly a salesperson wants to achieve greater sales success

Sales Core Competency 18

Commitment for Success in Sales

Salesperson’s willingness do whatever it takes to achieve greater sales success

Sales Core Competency 19


How a salesperson feels about him/herself and his/her career in sales


Sales Core Competency 20


The degree to which a salesperson takes responsibility for results instead of rationalizing or making excuses

Sales Core Competency 21


How motivated a salesperson is to achieve sales success

OMG analyzes not only the overall motivation level, but also the balance between intrinsic versus extrinsic motivation. We also provide insights into a number of sales-related motivational tendencies to help managers best motivate their salespeople.

Ready to see how your sales organziation compares?

Assess Your Salespeople for FREE

Ready to compare your salespeople to other salespeople we have assessed, and/or the salespeople in your industry?

Take our assessment for a spin, FOR FREE!

Here's how it works... Simply provide us with some basic contact information, and we'll give you a link to provide to at least 6 salespeople in your organization. After all 6 individuals have completed our online questionnaire, follow the results link we give you to view how your salespeople scored in each of our 21 Core Competencies.

Assess Your Salespeople FOR FREE  

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Objective Management Group, Inc. is the pioneer and industry leader in sales force evaluations and sales candidate screening. Spearheaded by leading sales industry expert, Dave Kurlan, Objective Management Group, Inc. can help you measure sales effectiveness, execution and potential.

Explore Our Findings Assess Your Salespeople for FREE

OMG provides growing companies with the timeliest and most accurate insights for growing sales, profits and market share. We look at your people, strategies and systems and can tell you whether your people can actually execute the company’s strategies, meet your expectations and belong in the roles they are in. You’ll learn which of your existing salespeople could be performing two, three or even four times better. You’ll discover what you must do in order to help those people achieve their potential. You’ll understand which of your people won’t ever perform any better than they do right now and why. We analyze your pipeline for quality and quantity and report on the effectiveness of sales management. Where do you want to go?

Explore Our Findings Assess Your Salespeople for FREE

Easy to Use

OMG's Sales Evaluation is designed to be easy to use for both you and your employees. Simply tell us about your company, and we'll give you a unique link to provide to salespeople. Each employee completes an online questionnaire, and then you receive a PDF with the assessment results by email. Simple!

Satisfaction Guaranteed

Our brand promise is "Always actionable or it's free!" We're certain that you'll love the unique insights that our products provide. If you don't, contact us. We'll make it right.


Our assessments were designed from the ground up for salespeople, not adapted from personality assessments. No other assessment goes as wide and deep on sales as OMG.

More Than Just Salespeople

OMG also offers evaluations for your Sales Managers and Sales Leaders which provide unique insights more tailored to individuals in those roles. We can also provide a detailed analysis of your sales organization as a whole, including individuals at all levels of the sales organization.

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Who trust OMG

Unique Insights

Our Findings

The Will to Sell

Learn whether your salespeople have the Desire and Commitment it takes to be successful in sales. Also discover insights into their Outlook, whether they Enjoy Selling, how Motivated they are, and whether they are Extrinsically or Intrinsically Motivated.


Our Opportunity analysis estimates the net increase in sales that could be realized by improving a salesperson's strengths and skills..

Sales DNA

Sales DNA is at the core of salespeople, and explains whether they have strengths that will support desirable outcomes or weaknesses that will sabotage those outcomes.


OMG's competencies give detailed insight into the skills and strengths that a salesperson possesses. Some of the competencies we measure include Hunter, Consultative Seller, Qualifier, Closer, Selling Value, and Account Manager.


OMG's development findings include whether a candidate has the Will to Sell to improve, whether a candidate is Coachable, and a candidate's Figure-It-Out-Factor™ (i.e. how quickly they can come up to speed).

Sales Quotient

OMG's Sales Quotient finding is the single best measure of how strong a salesperson's skills are.

Frequently Asked Questions

How long does the online questionnaire take to complete?

We recommend allowing about 60 minutes to complete our online questionnaire.

Why are you providing a free assessment?

We're confident that after you Assess Your Salespeople for FREE, you'll want to order our full evaluation document to get more insights about each individual.

More questions

Have more questions? Send us an email at

Questions or Concerns?

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Westborough, MA 01581 US

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+1 508 366 6200

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